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Business Issues of Microelectronics

Unit 1: Business Issues


Self Assessment Questions

Question 1

What are the two fundamental components of business?

Costs & prices 

Investment and profits 

Investment & risk 

Seller & buyers 
 


Question 2

Profit is related to investment through ...

accumulation

risk

costs & prices

accumulation and risk
 



Question 3

A high risk project should have a return which is ...

less than 40% per annum

over 40% per annum

at least 60% per annum

greater than 60% per annum some time in the future
 



Question 4

Which of the following can you control in a business?

Your prices

Your costs

Your profits

Your investments
 



Question 5

The effect of a cost over-run is ...

increased profit per unit

reduced profit per unit

reduced costs per unit

reduced rate of return
 



Question 6

Successful projects are ...

independent of one another

timescale independent of one another

investment independent of one another
 



Question 7

Time over-runs ...

are inevitable

can be eliminated by careful planning

can eliminate returns

can be partially recovered over the next project
 



Question 8

How do you find the best technology for a new product?

By considering several possible technological approaches

By taking expert advice

By completing the project

By taking expert advice and considering several possible       technological approaches 
 



Question 9

Costs are divided into fixed and variable costs.  Which of the following are correct?

The fixed costs are the integral of the cost/unit

The variable cost/unit is the differential of the variable costs

The curve of the unit cost is asymptotic to zero

The curve of the unit cost is asymptotic to the fixed cost/unit
 



Question 10

Which of the following have variable cost elements?

Burn-in tests

Assembly labour

Local taxes

Field Service

Component costs

Utilities
 




Question 11

Which of the following have fixed cost elements?

Rent

Device qualification tests

Building maintenance

Shipping

Software

Scrap
 




Question 12

Which of the following is correct?

A decrease in fixed cost should be associated with increased cost/unit

An increase in profits must be associated with lower cost/unit and higher fixed cost

A decrease in profits must be associated with lower cost/unit and lower fixed cost

An increase in fixed costs should be associated with reduced cost/unit

None of the above
 



Question 13

In which way is the simple 'fixed and variable' cost picture inaccurate?

Because it assumes that fixed costs are fixed

It requires every change in fixed costs to be accompanied by an opposite change in variable cost

Because the relationship between cost and volume is non-linear

Because fixed cost increases in steps

All of the above
 



Question 14

Reduced time to market means ...

you will be first in the field

reduced risk of missing the market

lower overall investment

getting a better product
 



Question 15

Product differentiation ...

results in more opportunities to be first in a field

reduces project launch costs

will usually result in a better product

increases competition
 



Question 16

The most successful ASIC projects are ...

existing products redesigned to use ASICs

existing products redesigned and with added functions using ASICs

all new products
 



Question 17

The success of a business is gauged by ...

the current yield on its shares

its penetration of export markets

the stability and quality of its returns over a period

its use of advance technology
 



Question 18

The best thing to do if a project is going to over-run or overspend is to ...

pour in resources

look for alternative specifications which could be met faster and more cheaply

follow a pre-planned recovery path within the planned program
 



Question 19

Which of the following have a major impact on project success?

Choice of technology

Market intelligence

User interface

Product Specification

Procurement

All of the above
 



Question 20

Which of the following is the issue on which a project stands or falls?

Marketing and product definition

Technical content

Provision of adequate resources

Project management

Market segmentation