| INTRODUCTION | GROWTH | MATURITY | DECLINE |
|---|---|---|---|
| Third generation mobile phones | Portable DVD Players | Personal Computers | Typewriters |
| E-conferencing | Faxes | Handwritten letters | |
| All-in-one racing skin-suits | Breathable synthetic fabrics | Cotton t-shirts | Shell Suits |
| iris-based personal identity cards | Smart cards | Credit cards | Cheque books |